Polish fashion technology company WEARFITS has launched an innovative AI-powered service named WEARFITS.me, designed to enhance the online shopping experience by allowing users to visualize clothing without the need for full-body photographs. This virtual try-on platform leverages a simple selfie, along with the user’s height and weight, to create realistic digital models dressed in selected outfits. Unlike traditional methods that overlay clothes on personal photos, WEARFITS.me generates full-length, studio-style images with clean backgrounds, offering a polished look akin to professional fashion photography.
The platform aims to streamline the online shopping process while addressing privacy concerns associated with current virtual try-on tools. Users can set up their digital model in about 30 seconds, with individual clothing try-ons taking approximately 20 seconds. For those seeking enhanced accuracy, a full-body photograph can be optionally provided. WEARFITS.me simplifies the shopping journey by eliminating the need for written prompts or manual uploads of product screenshots. Users simply copy and paste a product link from most online retailers, and the platform automatically retrieves product images, names, prices, and categories to generate the virtual outfit.
WEARFITS.me allows shoppers to mix and match items from different retailers, creating complete looks in a single image. These saved outfits are organized into a shopping list with product prices and direct links for purchase completion on the respective retailer’s sites. According to Lukasz Rzepecki, CEO of WEARFITS, the platform provides a more polished presentation, favoring the aesthetics of fashion product photography over informal personal photos.
Privacy and accessibility are key elements of WEARFITS.me’s strategy. User photographs and generated looks remain private, stored within the European Union, and are not used for AI training, nor shared with retailers. Online shops can integrate a “Try it on yourself” button on product pages by linking to WEARFITS.me without requiring complex software integration or contracts. A “Buy at your shop” button facilitates customer returns to the retailer, while UTM parameters enable retailers to track visits through existing analytics systems.
The platform is positioned as a specialized shopping tool rather than a general-purpose AI chatbot, focusing on product discovery and outfit creation. It operates through web browsers, eliminating the need for app downloads. WEARFITS.me offers a Free plan with three monthly try-ons without a payment card requirement, a Plus plan costing $4.99 per month for 40 try-ons, and a one-time Pack offering 100 try-ons for $15. The service is accessible at wearfits.me.
About WEARFITS
WEARFITS is a technology company developing solutions powered by artificial intelligence, augmented reality (AR), and 3D/gaussian splat technologies for the fashion and e-commerce industries. Its portfolio includes virtual fitting rooms for footwear, clothing, and accessories, product visualization tools, and size recommendation solutions. WEARFITS.me is its consumer platform for creating studio-style try-on photos from a selfie and products from online retailers.
Lukasz Rzepecki
WEARFITS sp. z o.o.
[email protected]
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